Become part of Novature, accelerate your Dynamics business and unlock your potential.

Our ambition

To create a cohesive, collective business platform and a global network of Microsoft Dynamics partners

We believe that prioritising digital transformation is vital for the growth of business of all sizes around the globe. We are convinced that Microsoft Dynamics 365 and the Power Platform are the platform of choice for customers to get the benefits of a modern, scalable business application platform. Customers will work closely with a variety of Dynamics partners to realize the full value and opportunity of digital transformation.

At Novature we want to offer selected Dynamics partners the opportunity to access capabilities and investments that would be hard to get to individually. As a strong, global network of Microsoft Business Applications partners we share our expertise to help each member of Novature to unlock their full potential.

Our vision

To become the enablers of the digital transformation for businesses worldwide

All the members of Novature share the same vision: that collectively, we will help customers prevail in their digital journey. We are inspired by the diversity of our people, their experience and passion to serve customers and together we go beyond the impossible.

Our values

These values guide us in everything we do

Visionary and inspiring

Together we can accomplish more. We inspire and learn from each other and enjoy the energy of creating new possibilities together. Because we are excited for what Microsoft Dynamics has to offer each partner, we invite you to become a member of this platform and open a new chapter for your company.

Bold and confident

We have been in the Dynamics network for a number of decades and can boast of more experience than any other network. We are also entrepreneurs, like you. We are in it for the long run and want you to join so we can combine our strengths to unlock our united potential.

Open and engaging

Novature is an open and engaging community of Dynamics experts. We welcome everyone who can contribute to the growth and acceleration of our partners. We value open and respectful communication and share knowledge and experience.

Curious and evolving

Our world changes every day. So do we: we explore new opportunities and new ways of growth. Within Novature, we learn from each other and improve step by step. Not just as a company – we believe that personal and commercial growth go hand in hand.

Masterly and methodical

Joining Novature means getting access not only to knowledge, expertise and capabilities but also proven go to market strategies, infrastructure and best practices. We know how to manage difficulties and challenges and help you to achieve your goals faster.

About Novature

All Dynamics partners under one roof

Novature is the new holding company of Dynamics businesses that share a similar ambition: to digitally transform business of all sizes through business applications based on Microsoft Dynamics and Power Platform. Novature was founded in July 2022 as part of a collaboration between Companial and Dycotrade. And since May 2024 we have a new member - Simplanova. 
Dycotrade, a Dynamics Independent Software Vendor and System Integrator that delivers standard solutions for commodity trading companies worldwide.
Companial, a service provider to the Dynamics partner community and Microsoft distributor for all cloud platforms and on premise solutions for more than 1,000 Dynamics partners worldwide. Companial is, and will remain, a thru-partner organisation.
Simplanova is a leading company helping Dynamics Partners upgrade customer solutions to Dynamics 365 Business Central Cloud, with over 450 upgrades delivered for 234 Partners.

Board and investors

Who is Novature?

Louis Rustenhoven, CEO

For more than six years Louis has been the captain of The IT Channel Company. In this role he was highly involved in the rapid growth of QBS Group and guided the launch of Companial in 2022 which was the result of the merger of 1ClickFactory with QBS Group. His motto “the moment you stop learning, you stop leading” reflects the way he guides and challenges his Companial team to do a little better every day.

Wouter van Grootheest
Wouter van Grootheest, CFO

After studying Economics Wouter started his working career at a Dutch ERP software firm over 25 years ago. The overlap between Wouter’s skills as a CFO and his background in the world of business applications has proven vital to the success of the IT Channel Company and establishment of Novature.
Arie Willem van der Plas

Arie Willem van der Plas (1971) held management positions in multiple IT and ERP related organizations over the last 20 years. In 2013 a management buyout led to his Managing Director (owner) position at DycoTrade HGH BV.
Quadrum Capital is an independent investment company that helps mid-market companies to achieve their growth ambitions in a structured and responsible manner. Their entrepreneurial mentality, commitment and no-nonsense approach combined with a keen vision, a high-quality network and a focus on strategy and management ensure that their approach produces results.

More information.


Friday, 17 May 2024
Press Release: DycoTrade embraces next chapter of global expansion and
welcomes Cees Poortman as new CEO

Download Press release [pdf]


Microsoft Dynamics

Connect with every customer and meet their demands proactively

Dynamics 365 is the platform of choice for all businesses to become more agile to delight customers. With Dynamics 365, you’ll have the only portfolio of intelligent business applications that empowers everyone to deliver operational excellence and create more engaging customer experiences.

For more information, visit the Microsoft website.


The enablers of the digital transformation for businesses worldwide

We, at DycoTrade, aim to provide the industry standard solution for (commodity trading-) companies in the Food, Feed and Metals supply chain worldwide to increase revenue, reduce cost, enhance business process and mitigate risk allowing them to deliver the best solutions and services to their customers.

With several (Dynamics 365 F&O) applications for this market we are certified Microsoft ISV partner, MS Gold (6) / Silver (2) competencies and provide Software and Services Worldwide in the Commodity Trading Business since 2001.
The Companial mission is empowering every Dynamics Partner to exceed expectations! Companial providing competency, capacity and capabilities to be most preferred community and the center of expertise for every Dynamics professional in the world?
As Microsoft Modernization Center, Simplanova supports Microsoft Dynamics partners to assess and migrate legacy systems of Dynamics NAV to Business Central. As one of the few official Microsoft ISV development centers, Simplanova also enables partners to take full advantage of the Dynamics 365 platform for their business solutions.


Interested? Let’s talk

For more information about Novature, please contact
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